The Reach 1-2-3 Success!™personal branding process was developed by William Arruda and has been proven with thousands of executives and entrepreneurs around the world. Comprised of three steps, Extract, Express and Exude, it’s a structured methodology for building, communicating and nurturing your personal brand.
Personal branding is a revolution in the way you manage your career or business. Your personal brand is what is authentic to you, differentiating from your peers and relevant and compelling to those who are making decisions about you. In a phrase, it’s your unique promise of value.
Personal Branding is…
…the process of unearthing your unique promise of value and demonstrating that value in everything you do. It’s about consistently being your best self so you achieve your goals while adding tremendous value to your team, organization and company.
Personal Branding is not…
…about creating a false image for the outside world or being self-centered or self indulgent. It’s about being your authentic self and delivering value to those around you.
With the world as a whole, and the business world in particular, changing at such a rapid pace, there's never been a better time to ask yourself these questions:
- Do you stand out among your competitors and colleagues?
- Should you command higher compensation or fees?
- Can you choose which clients or assignments you want?
- Are you achieving your goals?
Whether you are a senior executive, an entrepreneur or an employee of a company of any size, Brent Wells, Certified Personal Branding Strategist will show you that the best way to succeed in the new world economy, achieve your professional goals and surpass your competition is to differentiate yourself. Let us show you how to understand, build and communicate the unique brand that is you!
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"The Brand Called You signature story in Fast Company in 1997 argued that we should imagine ourselves as brands and manage our professional lives accordingly. That idea is every bit as relevant now as it was then. The difference, as author Tom Peters points out, is that in good times, the Brand Called You was a luxury. Now as companies continue to discard employees like used Kleenex, you have no choice but to actively market your personal brand." /John A Byrne Editor Fast Company
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Personal Branding Defined
Personal branding is defined as a revolution in the way we manage our careers or businesses. It's a way of clarifying and communicating what makes you different and special and using those qualities to separate from yourself from your peers so that you can greatly expand your success. Personal branding is the strategy behind the world's most successful people. People like Oprah, Madonna, Richard Branson and Bill Gates. It is the difference between an ordinary career or business and an exceptional one.
It is only a matter of time before your peers or competitors jump on the 'brandwagon.' So uncovering, building and nurturing your brand now will ensure that you get out in front of the pack and experience professional success beyond your dreams.
> download your complimentary copy of 'An Introduction to Personal Branding'
The 1-2-3 Success! Process
Say It! Communications is an authorized user of the Reach Personal Branding Methodology, which is the global leader in personal branding. We use a comprehensive process to help you to understand and build your unique personal brand. Our program has been proven with thousands of executives, professionals and entrepreneurs. It is comprised of three steps:
- Extract
- Express
- Exude
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"The Reach personal branding methodology is comprehensive, straight-forward and most importantly effective. I have learned a lot about the way I present myself in going through the process. I recommend it to anyone who wants to really stand out from the crowd. At the same time I see it as a way to ‘remember’ one's personal values and ethics,’ which I consider important in leading people or companies." /Jean Mourain, Director e-Business Strategy, IBM
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Together, we develop a plan to not only differentiate you from your peers, but to capitalize on the uniqueness we discover. Personal branding is more than personal marketing. Through unearthing the true you and consistently and constantly living your brand, you attract what you need to achieve your goals without having to acquire it. And through the consistent expression of your personal Brand, you will stand out and achieve your professional goals.
There are a many benefits to developing a personal brand that make it worth investing some time and effort. Here are just a few of the benefits.
1-2-3 Success! Benefits:
- Increase your visibility and presence
- Differentiate yourself from your peers
- Increase your compensation or fees
- Thrive during downturns in the economy
- Expand into new business areas
- Choose better, more interesting assignments
- Understand yourself better
- Achieve your personal and professional goals
- Increase your confidence and self-motivation
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Recommended Resource
If you are ready to get started building your personal brand, or if you are interested in learning more, I would like to recommend the book - Career Distinction: Standing Out by Building Your Brand. It is a great supplement to your personal branding project.
Career Distinction: Stand Out by Building Your Brand
Get your copy today!
This best-selling book authored by William Arruda and Kirsten Dixson has been called the personal branding bible. Published by J. Wiley & Sons, this definitive step-by-step guide enables you to determine how others perceive you, reshape those perceptions to achieve your goals, and communicate your message about your personal brand clearly and consistently.
Career Distinction shares the secrets of how to become the ‘must-have’ professional by being yourself – your best self. William and Kirsten demonstrate the power that comes with being yourself by sharing stories of people just like you who have achieved professional success and fulfillment by knowing and living their personal brands.
In business today, your reputation is the only accepted currency. Whether you’re looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you will no longer be hunting for your next position. Instead, opportunities will come to you.
Colleagues, hiring managers, clients, and recruiters will use Google as well as social and professional networks to find out about you and reach you. To thrive in this new environment, you must identify your personal assets and clearly communicate your unique promise of value. Your credibility and visibility will drive demand for your services. You must use who you are to affect how you earn.
To get started you must begin with the Extract Phase.
